In his previous films, Michael Moore opened minds regarding injustices in deeply emotional areas including corporate responsibility, gun violence, 9/11 and the Iraq War. In Sicko, and his related appearances, he has pursued change in the American health care system. But Moore's work and life embody two underappreciated themes even more central to social change in America – moral courage and campaign, election and media reform. In this eight-part series of posts, I explore the importance of these intertwined themes and their relation to Michael Moore. I then propose a formula for focusing influential individuals and organizations on these core leverage points to stimulate fundamental, sustainable sociopolitical reform in America.